§ THRIVING ERA STUDIO · ROCHELLE LIVINGSTONEEST. 2024 · LONDON · LOS ANGELES · MMXXVI

AI FOR CONSCIOUS FOUNDERS

It's not a prompt problem.It's an architecture problem.

I've spent fifteen years building brands from the inside out.

Now I teach founders AI Fluency.

I created a brand intelligence layer as an operating system for conscious founders — to amplify their brand in an ocean of sameness.

Tactics expire. Operating systems compound.
ROCHA.
FOUNDER · THRIVING ERA STUDIO
15
Years in brand direction
60
Core skills in the OS
8
Departments installed
3
Intelligent agents running
IFOLIO 01/ 08 · THE REFRAME
§ 01 / THE REFRAME
It's not a prompt problem. It's an architecture problem.

Most founders are using AI like a search engine with better grammar. Generic prompts. Generic output. They blame the model.

78% of professionals still rewrite everything AI produces — because the AI doesn't know their voice. That gap is what the Conscious Founder OS lives inside.

Not a methodology you learn. A system you install. Brand, voice, methodology, offers, content engine — held in one living system that operates from the context of who you are. Installed once. Used every session.

IIFOLIO 02/ 08 · TIER 01 · OS DWY
§ 02 / TIER 01 — FLAGSHIP INSTALL

THE CONSCIOUS FOUNDER OS — DONE WITH YOU

You stop sounding like everyone else. Your business gets a voice.

WHAT'S INSIDE
  • 2.5-hour live install — voice DNA extracted, brand OS built, agents wired
  • 60 core skills · 4 custom skills · one niche industry kit included
  • Three intelligent agents — Brand Audit, Brand Guardian, Competitive Intelligence
  • 2.5 hours of Claude mentoring — how to talk to your OS, every day
  • Founders portal — guides, references, community, growing library
  • Lifetime access. Every update. No recurring fees on the OS itself.
PRICING
$1,200
ONE-TIME · NO MONTHLY COST
Price increases as the OS evolves. Founders who install now keep every future update at no extra cost.
DEPT. 01

VOICE LAB

Extract, protect, transmit your brand voice. Voice DNA, brand brief, audit, frequency integrity — plus an adversarial quality agent.

DEPT. 02

INTELLIGENCE

Audience mapping, competitor analysis, trend intelligence, performance reviews. The research layer that keeps strategy real.

DEPT. 03

CONTENT ENGINE

A full week of content from a single session. Batching, hooks, story alchemy, Substack, email, social, repurposing.

DEPT. 04

SALES & REVENUE

14 skills covering offer architecture, pricing, sales calls, funnel design, proposals, lead qualification, onboarding.

DEPT. 05

GROWTH & VISIBILITY

PR, SEO, podcast pitching, collaborations, testimonial engine, authority positioning, community.

DEPT. 06

CEO SUITE

CEO reviews, CMO sessions, 90-day planning, launch management, analytics. Built around how you actually lead.

DEPT. 07

CREATIVE STUDIO

IG Content Studio activation, brand guidelines output, creative direction — the visual expression of your frequency.

DEPT. 08

PLAYBOOK

The part that can't be copied. Personal playbook extraction, work-style calibration — built exclusively for you.

WORDS — Rocha — ArchitectSET IN — Anton · Courier Prime · Instrument SerifISSUE — 01 / MMXXVI
IIIFOLIO 03/ 08 · CO-FOUNDER
§ 03 / ENTRY POINT

CONSCIOUS CO-FOUNDER

Your AI co-founder. Installed. Operating.

WHAT IT IS

A pre-built co-founder agent calibrated to your archetype. Voice, positioning, and four core capsules — strategy, content, ops, decision-making — wired in. Run it the day you buy it.

WHO IT'S FOR

The founder who already knows AI is the leverage point, but is tired of explaining herself to a blank chat window every single morning. Entry into the Conscious Founder universe — without the full install.

$147· ONE-TIME
INSTALL CO-FOUNDER → $147Includes a $147 credit toward the full Conscious Founder OS install.
IVFOLIO 04/ 08 · 2-DAY LIVE
§ 04 / 2-DAY LIVE — IN PERSON

CLAUDE FLUENCY + CONSCIOUS FOUNDER · 2-DAY LIVE

Two days in person. A fluent founder walks out with a fully installed Conscious Founder OS. Not a course PDF. Not a Loom library. The deliverable is you, operating differently from Monday morning.

DAY 01

CLAUDE FLUENCY

The model, the methodology, the muscle. You walk out fluent in Claude — calibrated, agentic, native. The way I work every day, transmitted.

DAY 02

CONSCIOUS FOUNDER OS INSTALL

Voice in. Agents wired. Dashboards live. The full Tier 1 install, done in the room. You leave with the OS running on your machine, in your voice.

$2,800 USD· 2 DAYS · IN-PERSON · LONDON
Pricing increases to $5,400 on May 21.
RESERVE A SEAT →
VFOLIO 05/ 08 · ROCHA CODED
§ 05 / ROCHA CODED

ROCHA CODED — AI FOR CONSCIOUS FOUNDERS

The transmission. Public-facing work — podcast, live event, virtual night-in. One frequency, three formats.

PODCAST · WEEKLYTHE PODCAST
Conversations with the founders building from presence. Launching this season — Apple, Spotify, Substack.
LISTEN →
LIVE · QUARTERLYTHE LIVE EVENT
In-person transmissions. London, New York, Los Angeles. Capacity 40. Architect-only audience.
JOIN THE WAITLIST →
ONLINE · MONTHLYTHE NIGHT-IN
75 minutes. One question. One installation walked through end to end. Online, monthly, intimate.
RESERVE A SEAT →
VIFOLIO 06/ 08 · SPEAKING
§ 06 / SPEAKING · PODCAST · MEDIA

BRING THE TRANSMISSION TO YOUR ROOM.

I keynote, guest on podcasts, and contribute to press. The subject is always the same: brand as architecture, frequency as infrastructure, AI as a fluent member of the team.

KEYNOTES

ON STAGE

Founder summits, festivals, brand conferences. The talk is built bespoke to the room — never a deck I've given before. Travel from London, Los Angeles, anywhere east.

  • Brand as architecture
  • The frequency gap
  • AI as infrastructure, not subscription
  • Building from presence
INVITE ME TO SPEAK →
PODCAST GUESTING

ON THE MIC

I guest selectively — conscious business, AI, brand strategy, founder operations. If your audience is founders building from presence, send the pitch.

  • The Conscious Founder OS in practice
  • Voice DNA and brand frequency
  • AI fluency for non-technical founders
  • Why most AI implementations fail
PITCH AN EPISODE →
MEDIA · PRESS

ON THE RECORD

Print and digital features, expert commentary, panel quotes. Featured in conversations about female founders, the AI-fluent studio, and the future of brand.

  • Interviews
  • Feature commentary
  • Quoted in press
  • Expert panel contributions
MEDIA INQUIRIES →
VIIFOLIO 07/ 08 · WORK WITH ME
§ 07 / WORK WITH ME — DEEPER

FOR FOUNDERS PAST THE INSTALL.

Two ways to embed. Both include the full Conscious Founder OS. What changes is how deep we go together — and for how long.

TIER 02 · ACCELERATOR — 90 DAYS

DONE-WITH-YOU ACCELERATOR

  • Everything in Tier 1 plus 90 days direct access to me
  • Bi-weekly build sessions — custom code, custom automations
  • Multi-brand / multi-founder / multi-business infrastructure
  • Integrations between your tools — handled at the code level
  • Code mentoring throughout — you understand what you own
$20,000 USD
$5,000 SETUP + $5,000/MO × 3
TIER 03 · PARTNERSHIP — EMBEDDED

COLLABORATIVE PARTNERSHIP

  • Everything in Tier 1 & 2 plus ongoing access
  • Fractional Chief AI Officer — embedded in your decisions
  • Custom Claude Code builds around your specific operations
  • Multi-brand, multi-location infrastructure built + maintained
  • Team training — your team becomes capable and independent
From $9,600/mo
6-MONTH MINIMUM · PAID UPFRONT
§ 07.1 / TRANSMISSIONS RECEIVED
It's like having a strategic partner on call 24 hours a day who already knows everything about your brands, your voice, your team, your goals. You don't have to explain context. You just show up and go.
Revenue has increased by 38%. Every single thing we've actioned has moved the needle.

I've been building brands for 15 years. I know what good support looks like. What Rochelle has built with the Conscious Founder OS is something I genuinely didn't know was possible.

Since implementing the changes we built together, revenue has increased by 38%. We've done full website audits, complete Shopify and email marketing reviews, and every single thing we've actioned has moved the needle. My potential stockist list has exploded. My whole team is more organised. Our output is more. My sales are increasing. And the opportunities for revenue growth feel honestly infinite right now.

I am far from a techie person. And Rochelle has taken me from that to a point where I'm now using Claude Code and I've built my own travel agent — saving me so much time and money.

I cannot recommend working with Rochelle enough. What she has created is genuinely life changing for a founder who wants to scale without losing their mind. If you're serious about your business, this is the investment.

ANDRAYA KENTON
Founder of Celeste Starre · MeMe London · STACKED · Luna Roca
15-year brand builder · multi-brand founder
It's not a tool. It's not a course. It's the operating system my business now runs on. My team updates me daily and organises my entire strategy — for the first time in years, I have infrastructure.
CAMILLA THOMPSON
Author of Biohack Me (Wiley) · Solopreneur
VIIIFOLIO 08/ 08 · CONTACT
§ 08 / CONTACT

TELL ME WHAT YOU'RE BUILDING.

Email is read. DMs are read. If it's not the right fit, I'll tell you. If it is, we'll get on a call.

Got a question I haven't covered? DM me on @rocheverse — I'll tell you honestly whether this is right for your business. And if it's not, I'll tell you that too.